From movie theaters to bus tails, LACOE’s Head Start and Early Learning Division is exploring new ways to let families know about enrolling in Head Start’s early childhood education services.
“LACOE's early learning programs help prepare children and families for a lifetime of success,” said HSEL Executive Director Keesha Woods. “The ‘Care, Teach, Prepare’ campaign is a new way we’re reaching families, wherever they may be, to help them access this life-changing opportunity.”
If families are attending one of eight multiplex theatres in Los Angeles County, they’ll get a sneak peek of the program during a limited engagement through Nov. 29.
Care, Teach, Prepare is a 15-second production shown before the trailers and feature film. HSEL collaborated with LACOE’s Educational Technologies Network to produce the video, which gives audiences a glimpse of how the program cares, teaches and prepares children and families for success.
HSEL chose the “care, teach, prepare” theme because it encapsulates what Head Start is all about and because of the simple magic of three (people tend to remember things in groups of three or less). Besides informing, the message encourages families to call and enroll their young children to give them a critical Head Start in life.
Another new way of reaching families is through bus tails. Drivers and passersby get a stationary view of the campaign on hundreds of buses across the county. Using Los Angeles Department of Transportation and local bus systems, HSEL is spreading a message about early childhood education.
HSEL also is sending messages to users’ mobile devices in targeted areas, which allows them to click through to the prekkid.org website or call the prekkid toll-free number: 1-877-PRE-K-KID.
With these and other recruiting efforts, the division is very close to its goal of 100 percent enrollment of more than 12,000 children. Currently, HSEL is 99 percent enrolled in Early Head Start (birth to age three) and 97 percent enrolled in Head Start (ages 3 to 5).
Photo: “Care, Teach, Prepare” is the theme of the Head Start and Early Learning Division’s recruitment campaign, which includes ads on bus tails around the county.