The Los Angeles County Office of Education (LACOE) received a 2025 Golden Achievement Award from the National School Public Relations Association (NSPRA) for the entry “We Are LACOE: HR Video Series”. NSPRA’s Golden Achievement Award recognizes outstanding, strategic work in all aspects of school public relations, communications, marketing and engagement. 

The "We Are LACOE" video campaign was created to showcase LACOE’s workplace culture, strengthen organizational pride and attract top applicants for job openings. As a collaborative project between Public Affairs and Communications, Personnel Commission and Human Resource Services, the video campaign featured real employees from diverse roles, that provided an authentic glimpse into the supportive, growth-oriented environment at LACOE. 

Launched in August 2023, the campaign utilizes LACOE’s social media channels, website and internal communications platforms. The target audience includes prospective job applicants, current employees and education professionals seeking insight into LACOE’s mission and work environment. Through storytelling, employees share their personal experiences, highlighting professional growth, inclusion and the positive workplace culture at LACOE.

LACOE’s Executive Director of Public Affairs and Communications Dr. Elizabeth Graswich and LACOE Public Information Officer Jennifer Oliva accepted the award during the NSPRA Conference in Washington, D.C. They also gave a presentation on the Video Series during the Gold Mine Roundtable sessions at the event.

This year’s award-winning entries exemplify the impactful, innovative work shaping the future of school communication. Entries are judged by volunteer association members and public relations professionals who are experienced, award-winning and accredited.

Access the full list of national Golden Achievement winners on NSPRA's website.